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The “Red Ribbon Week” is now the oldest and largest drug prevention and awareness program in the nation reaching millions of young people during the week of October 23 through 31st. It is an ideal way for Schools, Citizens, Police and other City Officials to unite and take a visible stand against drugs.

The Red Ribbon Campaign was started when drug traffickers in Mexico City murdered DEA agent Kiki Camarena in 1985. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Week is to present a unified and visible commitment towards the creation of a DRUG-FREE AMERICA.

Each year the Rialto Police Department in collaboration with the Rialto Unified School District commemorate this cause by joining in a special celebration in front of the Rialto Police Department. We celebrated this last year with approximately 500 students from the Rialto Schools who were treated to demonstrations from the police departments SWAT team, K-9 dogs, Motorcycles, and Bike Patrol Teams. In addition, Radio Disney provided music and all in attendance were also treated to performances by local high school bands and cheerleaders.